I’ve gone to a lot of trade shows over the years, but the National Stationery Show (NSS) is my favorite. What makes this show special are the stationery artists themselves. It is a kick to experience their creativity, and as a group, stationery folk are the nicest people you will ever meet. And… you can’t beat the location in NYC! Great food, Central Park, and half-price Broadway shows like American Idiot and In the Heights. Ah, that’s the way to travel.
What were the Show Highlights for me this year?
First, the mood at the show was noticeably more upbeat. Although the show floor seems smaller than in years past, it held strong at 900 exhibitors and 11,000 attendees. Most artists said sales to retailers were going very well.
Second, letterpress artists continue to impress with their compelling alternatives to mass-market greeting cards. There are 100s of amazing artists, with my favorite new greeting card lines coming from Hammerpress, Hello!Lucky, and Delphine Press, (check out the blog reviews and photos of these new lines at PoppyTalk and Oh So Beautiful Paper)
Third, it is refreshing to see modern humor cards that are witty yet not mean-spirited. Every year it seems more “shock-value” cards hit the market, nevertheless, it is awesome to see design and sweet humor still expertly played. My favorite in this genre is Old Tom Foolery, and their new Headlines Collection of newspaper-style greeting cards
Old Tom Foolery - Winner of Stationery "Trendies" and Louie Awards
There are many comprehensive blog reviews of the Stationery Show, complete with stunning pictures. Check them out!
Oh So Beautiful Paper
A Baby’s Eye View of the Stationery Show by Albertine Press – cutest show recap ever!
Old Tom Foolery image courtesy of the artist and Stationery Trends Magazine annual awards, The Trendys.
Today the Cardstore.com team had fun looking at the photos from our National Stationery Show Card-licious Cupcake and Champagne reception. The reception was a big success, with over 100 attendees. At the party, Cardstore introduced new Wedding Invitations by Delphine, Personal Cards by february 13 creative, and a sneak peek at our 2009 Winter Holiday Cards featuring over 30 artists.
After a long day at the show, it was fun to indulge in delicious cupcakes and champagne with friends old and new. All the Cardstore folks loved catching up with the artists behind our favorite card designs. We also enjoyed watching the artists mix and mingle with each other — seeing creative minds interact is always incredible and I could almost feel a happy cloud of creativity hovering over the party.
After lots of laughing, eating and drinking, everyone went home with not only a sugar rush from all the treats, but also with gift bags of goodies ranging from gourmet cupcake mix to personalized thank you cards. Thanks to everyone who attended the party, we hope you had as much fun as we did!
Marina, Matt and Katy from Cardstore!
Katy Borden and Pipo Press
The ladies behind february 13 creative
The Coveted Gift Bags
9SpotMonk and O+D
Ron Kanfi of Nobleworks and Patti Stracher of GLM
Robin, Matt of Cardstore; Erika Firm of Delphine
CEO Marty Reed Speaking To A Captive Audience
Matt, Tiffany and Robin
After a high energy week at the National Stationery Show, many of us are enjoying reconnecting with our families this weekend. Our CEO Marty went to Tahoe and chased his kids around the beach. Our Creative Director Katy headed off to Scotland to visit her mom. I, however, decided to be a total homebody and catch up on my garden. Here is one of my favorite flowers now blooming – the Alstroemeria, or Peruvian Lily.
Occasionally, I’ll take my favorite floral shots and turn them into photo cards at Cardstore. I also like to stock up on these all-occasion floral notecards from Kate Spain.
Photography Floral Notecards from Kate Spain
I came across the cutest personalized lunch totes at the National Stationery Show. They’re part of the Lady Jayne collection and can be customized with your initial. There’s even a pouch for silverware! What a stylish and eco-friendly alternative to a plain brown paper bag.
The Cardstore.com team attended the Greeting Card Association’s annual LOUIE awards on Monday. We were very excited to see that two of our artists, Great Arrow Graphics and Hooray for the Underdog were honored with nominations. And a HUGE congratulations to Great Arrow Graphics for taking home a LOUIE in the Romance above $3 category!
The Cardstore Team with President of Great Arrow Design Alan Friedman at the LOUIEs
Great Arrow Graphics- LOUIE nominated Card
- Hooray for the Underdog’s LOUIE nominated card.
At the National Stationery Show’s ‘Top Trends for 2009′ seminar given by Sarah Schwartz, the editor-in-chief of Stationery Trends, Sarah went over her ‘colors to covet’ for 2009. Purple shades, particularly eggplant and lilac shades, are hot. And since the violet hue, has already been deemed the color of 2010, it looks like purple’s here to stay for the immediate future. Tish & Tica feature this crowd-pleasing color in their personalized wedding announcements:
According to Sarah, orange has a ‘proven track record’, as it has been seen in the market for the past 5-6 years. Hues of this color range from vibrant citrus similar to the colors used in Anvil’s thank you cards designs, to pale apricot and brown-toned terracotta.
Yellow also is a crisp color to watch, and trends are showing it being ‘brought down to earth’ when paired with a neutral gray, as shown in Delphine’s personalized stationery:
And according to Sarah, gray is a neutral to keep your eye on, as it is shaping up to be an ‘aspirational color’, and one that people seem to identify with for its calming characteristics. Stay tuned for more tips from the Stationery Show!
I came across the cutest personalized placemats at the lipstick shades National Stationery Show booth today. They have a huge selection of children’s placemats that offer adorable designs that can be personalized with names and initials. And if you flip over the mats, they contain games and coloring areas to keep hungry kids busy while they’re waiting for dinner. The colors are bright and fun, and the mats use washable crayons and are dishwasher safe. You can even pair the placemats with matching personalized plates. What a great gift idea for kids!
With a mother of young children in the White House, it seems like moms are getting a little extra love and attention for all the things they do. And that’s been evident at the National Stationery Show as well. I came across the handiest planners perfect for the organized mom.These ‘Momagendas‘ have calendars with space for mom’s schedule and lines for up to 4 separate kids on the same page. What a handy way to manage multiple schedules! They come in weekly daily formats, as well as annual and school year versions. They come in super stylish colors like cherry, tangerine, and trendy purple. What a great back-to-school gift for the active moms in your life!