Women tend to always have a lot to talk to their moms about – from trivial to series, and everything in-between. Women can be great at expressing their feelings for their mothers and how much they mean to them, so Mother’s Day is usually smooth sailing, and finding the perfect card for the occasion can be easy. Men on the other hand sometimes have trouble letting Mom know just how much they mean, but if there’s any day to get it across it’s Mother’s Day. We thought we’d ask a guy (and fellow card expert) just how he goes about choosing the perfect Mother’s Day Card for his mom…
Tell us a bit about your mom
My mom is a generous, loving soul who raised 9 kids and made an estimated 48,600 peanut butter and jelly sandwiches. That’s 300 per year, per child for 18 years. When she tried to estimate the number of cloth diapers she changed, washed, folded and put away, she smiled and said “a lot.” She’s heard from angry neighbors, teachers and cops about her little darlings, and had our backs around every corner. She’s little — about 5’2” — but when we were kids she could swear like a longshoreman.
So how do you choose the perfect card to give your mom on Mother’s Day?
There’s a saying in the card business that art attracts and copy sells, and that’s certainly true for me. I look for something visually appealing that I think she’ll like, and start reading. Often it’s what it doesn’t say that will seal the deal.
Do you go for something funny, sentimental, cute?
It can be any of the above. Might depend on the year she had. If the card is a nostalgic “remember when” approach, it might be funny. If it’s about our relationship now, I may even go mushy. Maybe I’ll even confess to some adolescent mischief she was unaware I’d engaged in.
What do you want to say to your mom on Mother’s Day?
Regardless of whether it’s sweet or funny, I want her to know that I love her and value all that she’s done.
Do you acknowledge any other moms on Mother’s?
Even though I’ve been divorced for many years, I still send my former mother-in-law a card for Mother’s Day. She’s played a part in many of my children’s happiest memories, and has always been a loving presence in their lives.
What do you think moms expect on Mother’s Day?
I think they want to be remembered for the many things they’ve done. All the little things – like making 48,600 peanut butter and jelly sandwiches.