Let’s talk a little about color!
One of the first steps we take when we’re designing a new card line is choosing a color palette. You might think this would be pretty straightforward with a holiday like Hanukkah, but the limited color options make it challenging to create interesting variety within the line. We always try to get crafty and work in some brown cards or silver cards, but at the end of the day, we’ve found that most people really just want blue Hanukkah cards. (Interestingly, Hanukkah doesn’t technically have official colors, but blue and white are the colors on the Israeli flag, and have been adopted into popular culture over the last 40 years or so.)
Luckily, we’re always up for a color challenge!
In the first inspiration board below, we started with a subtle turquoise that set the tone for the palette. Then, we played with translucency and overlapped the letters a bit, creating a sense of depth. The addition of the dark blue balanced out the palette and helped to make a bold statement.
The second inspiration board goes back to basics and plays up the stark contrast between white and blue. The lettering (done by the incredible Melanie Hudson Gali) is done in the brush script style,which has thick strokes, making the white look even more striking.
I hope you enjoyed seeing a little of the inspiration behind this card line – we had a ton of fun making it!
Check out the entire Hanukkah card collection.
Turquoise Glow photo credits (clockwise from top right):
Hanukkah cupcake via CUPPYCAKESZ / Dreidel light garland via ‘Holiday Crafting & Baking with Kids’ / Multicolored paper fans via The Glamorous Housewife
Festive Blue photo credits (clockwise from top right):
Paper lanterns via Amazon.com / Star of David placemat via Pottery Barn Kids / Blue ombre nails via Manicurity / Blue velvet cupcake via One Particular Kitchen / Paper roses via Flower Thyme on Etsy / Cake pops via Frost the Cake on Etsy