Valentine’s Day is one of our favorite holidays to design for, and this year was no different. We had a LOT of fun creating these funny Valentine’s Day cards, and got super creative with our ideas.
Needless to say, we all really love the way the cards turned out, and I’m excited to share a little bit about what went into the making of this card line!
1. What’s the goal?
Before we start working on a card line, we like to stop and think about what our goal is. On Valentine’s Day, most people want to celebrate their close relationships, so we wanted to make ultra-personalized cards that are easy to use, thoughtful, and incredibly unique. When you think about it, it’s your words and photos that make a card meaningful, so our aim was to give you a prompt or illustration to get you started. Our hope is that all these things get you the reaction you want, and make your card totally keepsake-worthy.
These ultra-personalized cards start with a group brainstorm. (In addition to our creative team, we also invite a few other people from our company to give us a variety of different perspectives.) In our brainstorms, we play games, riff off pop culture, and eat plenty of snacks. There are always snacks :) We sketch, scribble, and write out as many ideas as we can in an hour, and then give ourselves a little break.
3. Narrowing down
After stepping away for a bit, we re-group and start to narrow down the ideas—which can be really challenging because we come up with so many fun concepts!
Along with the good ideas, though, we have plenty of not-so-good ones. But once we put them all through our ultra-vigorous testing machine, we can start to see which ones were just brainstorm starter-nuggets, and not really something that would actually make sense on a card. And that’s totally ok, because it’s all part of our process!
4. Make it happen
Once the pile of ideas is narrowed down to only the best-of-the-best, we can start to turn them into cards. For example, the card shown below started out as just a simple idea: “funny romance novel cover.” From there, Mike worked with Lisa Galek (the writer who came up with the idea) to write the rest of the copy. Then, it was up to me to decide whether to work with an illustrator, who has a specific style, or to create it myself. I chose Joe Bucco (an illustrator we work with a lot) because I knew he’d be a perfect fit.
The entire process is fun, but my favorite part is definitely watching our concepts come to life through design and illustration.
I hope you enjoyed this little peek into our creative process, and we have plenty more funny Valentines Day cards, so stop by and have a look!
Happy early Hearts Day!
P.S. If you’re looking for something a little more sweet or heartfelt, check out our full selection of Valentine’s Day cards.
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